Soft Shoulder
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Soft Shoulder incorporates a posed self-portrait of Jan set into a vintage mid-century advertisement for a new tire from the Goodyear Corporation, á la American portrait artist Cindy Sherman, as a means of lampooning the advertisement’s notion that a woman can't change her own tire.
In this manner, the work reflects on how advertising and the marketing-message medium can ‘get it wrong,’ giving voice to prejudices like sexism; and some of the ‘darker sides’ of contemporary culture.
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Soft Shoulder incorporates a posed self-portrait of Jan set into a vintage mid-century advertisement for a new tire from the Goodyear Corporation, á la American portrait artist Cindy Sherman, as a means of lampooning the advertisement’s notion that a woman can't change her own tire.
In this manner, the work reflects on how advertising and the marketing-message medium can ‘get it wrong,’ giving voice to prejudices like sexism; and some of the ‘darker sides’ of contemporary culture.
Works in Jan’s Market Makers series reflect on the role that branding, marketing, and social media have played in our lives.
Soft Shoulder incorporates a posed self-portrait of Jan set into a vintage mid-century advertisement for a new tire from the Goodyear Corporation, á la American portrait artist Cindy Sherman, as a means of lampooning the advertisement’s notion that a woman can't change her own tire.
In this manner, the work reflects on how advertising and the marketing-message medium can ‘get it wrong,’ giving voice to prejudices like sexism; and some of the ‘darker sides’ of contemporary culture.
chromogenic print under gallery ‘float’ plexiglass
102cm x 154cm x 4cm
executed in 2015
edition 3 of 3 🔴🔴